In China’s computerized embroidery machine sector, Zhuji is the largest industrial cluster. China’s embroidery machine business has been even more concentrated in Zhuji during the last two years. Key companies including Shengming, Yuelong, Deyuan, Xinsheng, Rojia, and Maya have seen rapid growth in their production and sales.
In China, Beijing Dahao Technology Co., Ltd. is a prominent producer of computerized embroidery electrical control systems. In recent years, it has been producing electrical control systems for tens of thousands of computerized embroidery machines per year, with Zhuji receiving more than 70% of the output. Their productivity has risen in recent years, according to the introduction of significant computerized embroidery machine manufacturers such as Yuelong and Xinsheng.
The water-soluble lace processing industry has grown in popularity in Shantou, Xiashan, and other districts of Guangdong in recent years, and the attractiveness of this market has spurred up production and sales of computerized embroidery machines. The significant increase in market demand has raised the bar for computerized embroidery machine manufacturing efficiency and product quality. As a result of this, the multi-head computerized embroidery machine has seen a significant increase in market demand. This has also contributed to the embroidery machine industry’s steady expansion.
Years ago, computerized embroidery machines from China were known for their low cost and low quality. The situation has evolved over time, and domestic computerized embroidery machines have made significant advances in research and development, design, and manufacture. In the Zhuji region, for example, the status of low-end products has improved in recent years.
In Zhuji, the computerized embroidery machine evolved from a flat embroidery machine. Local computerized embroidery machines have now progressed to a more diverse state, with more full product lines, consistent product quality, and attentive product development.
The term “full series” has become synonymous with the Zhuji embroidery machine business. It is clear that the computerized embroidery machines manufactured in Zhuji include not only flat embroidery, mixed embroidery, towel embroidery, bead embroidery, ribbon embroidery, cap embroidery, and quilting machines, but also multi-head machines, high-speed machines, and laser machines, which have become increasingly popular in recent years. There is only one machine. Various types of machinery, ranging from simple to exceptional, are now available in Zhuji.
Almost every year, the major embroidery machine manufacturers in the area make changes to the product structure, progressively shifting the products from simplification to diversification. According to local businesses, diversity of product structure is mostly used to respond to market need, i.e., to determine the variety and production based on market demand.
"Now there are less and fewer people in embroidery processing firms," the general manager of an embroidery machine company remarked, “yet the market’s requirements for embroidery items are increasing”. As a result, computerized embroidery machines should aim for “maximum automation and efficiency”.
The wide range of products also raises the bar for product research and development, design, and quality. Mechanical and electronic control are linked to the stability of mechatronics devices. Many factors, such as general design and assembly processes, should be addressed while designing machinery. For Chinese computerized embroidery machine makers, technological breakthroughs have always been a challenge. However, the situation has improved in recent years.
From rack manufacture to parts procurement, Zhuji has extensive resources in the embroidery machine sector. Despite the fact that local embroidery machine accessory manufacture has advanced to a new level, it still falls short of the enterprise’s quality standards. As a result, Zhuji’s complete machine manufacturers will buy better accessories from Zhejiang, Jiangsu, and other locations, and even import accessories for high-end models.
For a long time, Zhuji’s computerized embroidery machines were mostly sold to India, which has been hampered by the Indian market’s expansion. Now, the Zhuji computerized embroidery machine is no longer limited to a specific market and can serve a wider range of customers. Simultaneously, computerized embroidery machine manufacturers in Zhuji are expanding their market share in the domestic market.
India and Pakistan are now the top exporters of Zhuji computerized embroidery machines in terms of sales. Indonesia, Brazil, Egypt, Morocco, Thailand, Vietnam, Bangladesh, Turkey, and Algeria are among the countries that import such devices. The Zhuji computerized embroidery machine market is still focused on Jiangsu, Zhejiang, and Guangdong, with Shantou, Xiashan, Shaoxing, and Xiaoshan being key markets among them.
The export product structure of computerized embroidery machines is also being altered, in addition to the continual modification of the market coverage area. According to Chairman Wang of Xinsheng Company’s introduction, most of the products previously supplied to India and Pakistan were low-end sorts. The aforementioned markets’ needs, on the other hand, have evolved to an emphasis on product quality and production efficiency. Imported computerized embroidery machines have gradually increased in number of heads from ten to thirty, forty, or even more, and the demand for automatic trimming and increased speed has grown. Some items should be tweaked to meet the needs of the customer.
Despite the fierce competition in the domestic and foreign markets for computerized embroidery machines, local producers in Zhuji insist they will not engage in price wars for the foreseeable future, nor would they decrease product prices arbitrarily. They feel that only good product design and quality can attract high-end buyers, and that as long as a company has strength, scale, and brand, agents would cooperate.
Furthermore, the export price of products is greater than it was during the single product structure time due to the diversification of types. Each computer embroidery machine maker will now develop its own unique items, and the products promoted by various manufacturers will differ.